Why every business should be in White Pages^®

White Pages puts your business details in more places than ever, while offering you more ways to help achieve your business objectives. Not only can we make it easier for customers to connect with you, we can also help you raise your business profile and reinforce your brand.

Take a look around our website to see all the ways we can help your business connect with customers.

The way we connect and do business is changing

The way we connect with each other is changing at a rapid pace. And it’s only going to get faster. When it comes to technology and new media, there are so many choices available that it can be difficult to know the best way to connect with customers. That’s why your business details now appear in more places than ever across the White Pages Book, Online and Mobile and you can even choose to connect your listing to your social media accounts.

One listing. More opportunities to be found by millions of people

People look for businesses in different ways and with just one listing in White Pages, your business contact details will appear across the entire White Pages Network². So whether people are searching for you in the White Pages Book, Online, on Mobile, in Voice Directories¹ or on Search Engines, customers can find you. And with millions of people using the White Pages Network² a week³, it’s the listing that gives your business more opportunities to be found.

• White Pages® Book – Over 3.8 million users a week³.
• White Pages® Mobile – Visits have grown 155% in the past year⁴.
• White Pages® Online – Over 1.7 million users a week³.
• Voice Directories1 – Receive 1.5 million calls a week⁵.
• Search Engines – Take advantage of SEO.

The place new customers go to, and existing customers go back to

Whether you’re looking for new customers, or want to make it easier for existing customers to find you, the White Pages Network² can help connect them with your business.

New customers - Over half of people searching the White Pages® are looking for a business of which they are not an existing customer⁸.

Old customers - 23 million searches are made on the White Pages® Network² a week⁷.

Connect with customers, with the right information

It’s important to give customers what they are looking for by including as much information as possible such as opening hours, products and website details in your listing. That way, you’ll be giving customers a better picture of your business, which will give them more of a reason to contact you.

Give customers what they are looking for⁸

• 81% Branch location – street and suburb
• 79% Branch phone numbers
• 58% Opening hours
• 53% Website details
• 51% Key products and services

A brand people trust to keep them connected

For over 130 years White Pages has been a trusted source for business, Government and residential contact details. It’s that trust that keeps people coming back to White Pages. And, with our Network² continuing to grow, White Pages can help put you in the right place to take advantage of whatever challenges the digital landscape presents, both today and tomorrow.

8 out of 10 Australians agree they are more likely to find who they’re looking for in the White Pages® Book than anywhere else⁸.