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Scott Geiszler talks about how the White Pages® team work hard for Pizza Capers
"I think White Pages is a foundation stone of marketing – it's something you need to be in."
– Scott Geiszler, Pizza Capers, Co-Owner & Founder
Pizza Capers
Scott Geiszler – Director and Co-founder
White Pages Products – Superbold Name, Bold Number, Website Link & Online Package
"We're a convenience-based business, so we've got to provide the easiest way to find us, and order, as possible and White Pages is a part of that."
"[Pizza Capers is] a big believer in advertising our stores' direct phone numbers and for that White Pages is very effective because we get a nice list of all our stores. We do that both online and in the book. A bold heading gives us more presence … it creates a framework for the store listing that's under it."
"We know that it works because when it's not there, the volume of complaints you get is actually quite astounding and I'm talking, you know, dozens of people ringing the store daily saying 'I've looked for you in the White Pages and couldn't find you' and that's a pretty clear indication that people are looking in the book or online to find you in the first instance."
"White Pages is a foundation stone … it's something you need to be in, particularly online and the book. It's a critical part of [a] strategy."
