User Insights

Over 4.65 million Australians use the White Pages® Network1White Pages® Network includes White Pages® Book, White Pages® Online, White Pages® Mobile,, Sensis Search, Telstra Directory Assistance on 1223, Call Connect (12456) and 1234. Call Connect is available to Telstra pre-paid mobile customers, Telstra fixed-line and Telstra post-paid customers. You need to be a full service Telstra residential or business customer, or Telstra mobile customer to access 1234. every week to make over 19 million2Roy Morgan Research Single Source Oct 2012 – Sep 2013. Total Australians 14+. Who have Looked at, used or accessed the White Pages® Network in the last 7 days. searches. With numbers like that you can be sure that a whole lot of them are your ideal customers.

View your ideal customer's profile by selecting from the options below.*

*Roy Morgan Research Single Source (January 2011–December 2012). Ideal customer is defined by the demographics selected by the tool user.

Select age group, gender & region

Your ideal customer

Customer attitudes and opinions can be both an obstacle and an advantage to your business. Here are some interesting thoughts and views held by your customer.

If you know how your customer is searching and how to attract them, you’ll stay one step ahead. Here are some deeper insights that may help.


Income bracket

Home ownership status

Current living arrangement

Media consumption

Internet access

Your ideal customers are searching the White Pages® Network

times a week

Make sure your local customers can find you across the White Pages® Network
Contact Us